Kyeongbin (KB) Kim

Hi! I am KB Kim, a PhD candidate in Quantitative Marketing at Goizueta Business School, Emory University. I will be on the 2024/2025 academic job market.

I am an empirical marketing scientist interested in applying statistics, economics, and computer science to contemporary marketing problems. 

I'm interested in data-centric AI and privacy. My work has developed around two areas – (1) statistically-oriented work utilizing and creating new methods around machine learning, deep learning and artificial intelligence for customer insights and valuation, and (2) causal-oriented work utilizing econometric methods for marketing-relevant policy evaluation. My research has been published in Journal of Marketing Research.

I hold a Master's degree in Applied Statistics and a Bachelor's degree in Economics from Yonsei University, South Korea.

I will join the Wisconsin School of Business at UW–Madison as an Assistant Professor of Marketing in August 2025.

My CV is here.