Kyeongbin (KB) Kim

I’m KB Kim, an Assistant Professor of Marketing at the Wisconsin School of Business, University of Wisconsin–Madison. 

I'm an empirical marketing scientist interested in applying statistics, economics, and computer science to contemporary marketing problems. 

I'm interested in data-centric AI and privacy. My work has developed around two areas – (1) statistically-oriented work utilizing and creating new methods around machine learning, deep learning and artificial intelligence for customer insights and valuation, and (2) causal-oriented work utilizing econometric methods for marketing-relevant policy evaluation.

CV